Pay Per Click Marketing is a simple and easy way to get highly targeted traffic to your website. It's an extremely powerful and hands free Internet Network Marketing prospecting tool that anyone starting an internet business should be using.

Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. The advertiser pays only when the user clicks on the ad. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines.

The neat thing about PPC advertising is that you can have your ad up and running in just a matter of minutes, once you have done some research.

One of the "tricks" and one of the first things to do when starting and running a successful PPC ad campaign is to choose the right keywords for your opportunity or product. Here is an outstanding article on keyword generation from Rob Taylor that may help: How to Build Massive Keyword Lists

Once you have generated a good keyword list, your next task is to create some ads. Ad writing is beyond the scope of this article because not all PPC search engines play by the same rules. Perhaps the best way to create an ad for your product or service is to do a search for some of your keywords on the PPC site you have chosen. This will give you some ideaa of what type of ad to create as well of seeing the top results for a search of your keyword.

Now that you have a good keyword lists and some ads, you are ready to get started. All you need are some places to run your ads. Check out the tools and resources section for that and other help with PPC advertising.

Tools and Resources for Pay Per Click Marketing

Google Adwords
Advertise your business on Google No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.

Yahoo Search Marketing
Allows you to buy online marketing from Yahoo!. Advertise on Yahoo! Search and other partner sites with the Sponsored Search program

Pay Per Click Universe
Each pay per click search engine has its own style. We are your complete guide to pay per click marketing

Pay Per Click Guru
The Ultimate Source on Pay Per Click Search Engine Advertising

Pay Per Click Analyst
Pay Per Click Analyst reviews the top Pay Per Click Search Engines offering up to date Pay Per Click News, Fresh Reviews and Helpful Articles by Industry Leaders

Pay Per Click Advertising - PPC Programs
Pay per click advertising is still one of the quickest and effective ways of promoting your business online

PPC SEARCH ENGINE MARKETING & BIDDING TECHNIQUES
A Listing of Links to Articles Related to Advice for Using Pay-Per-Click Search Engines (PPC) Programs, such as bidding strategy, converting visitors, and more.