The Biggest Crutch Holding Internet Marketing Affiliates Back
Internet marketing affiliates are born once they make their first sale. That is as long as they can duplicate the process. The big crutch that stops most people from becoming an affiliate marketer is excuses. They may not know what to do or whereto start or there may be a laundry list of other excuses. However, there is one excuse that tends to trump all of the others. People are always searching for the “next best” merchant affiliate program. There are a variety of different ways that you can try to overcome this mental block once you understand exactly what it is and how you can attack it.
First let’s talk about the problem. The problem is pretty straightforward – people never starting promoting a program because they are on the lookout for the “next best” one. Unfortunately there is no best one, which means that potential internet marketing affiliates are always looking out for the next opportunity without ever taking advantage of the ones that are right in front of them. In fact, there are a number of affiliate marketers that suffer from these issues and don’t even realize it. Some will spend weeks or months choosing their next promotion. While due diligence is critical, it shouldn’t be overwhelming and all-consuming.
So what does this mean to you? It should mean that whatever program you are looking at right now is probably good enough. As long as it meets your pre-requisites then go for it. In case you haven’t already created your own pre-requisites here is a quick look at some of the most common.
The first thing that most people look at is the payout. Is it based upon a percentage or a flat rate? This may sound like an obvious standard to set, but many internet marketing affiliates make the mistake of only setting a single price point. The key is to set several payout baselines based upon your own sales funnel. This is especially true if you are marketing to a list. The average person tends to make smaller purchases at the beginning and larger purchases as time goes on and you build credibility. This means that if you start out selling products that are $20 then you should look for a minimum of $5 per purchase. But as you choose products for later on for your sales funnel, you should expect much more. If you are selling a product that is $100, then a $5 payout is obviously not enough.
The next thing to consider is what type of commissions you will be getting. If you are focused on generating recurring commissions from memberships, auto-ship programs, or continuity websites, then you will often get less per sale because you will get paid multiple times. This means that over the long-run, you will be getting much more in total commissions from a single sale.
There could a number of additional prerequisites that you set as well. For example, some people only want to promote electronic products or only physical products, which can affect the average commission rate as well. The important thing to remember is that as long you can find a product that meets your minimum criteria, it is time to start promoting. So many internet marketing affiliates never get started because they get caught searching for that magical product that will have a higher than normal conversion rate as well as a higher than normal payout. Remember, you can switch the product that you are promoting at any time. The key is to start generating some income as soon as possible. Then if you find a better product to promote later,you can simply substitute that product for the one you initially promote.
How about you? Is this the reason you haven’t gotten started? Is there another one? Is there one you had to overcome to get started to become one of the successful internet marketing affiliates? Feel free to share in the comments section below.
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