3 Things To Do Before You Submit To Article Directories

It is no secret that writing articles and then submitting them to the better article directories is a proven method of both increasing sales and traffic to your website. But before you submit to article directories, there are at least three things to keep in mind. There are already many tools that people can use to make the process of distributing their articles more easily. But this is only half of the story. Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits you receive by promoting them: branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. Before you submit to article directories, you need to make sure the article is focused on this primary and most important purpose, or it will fail to achieve the three promotion benefits because no one will be interested in reading them. You need to figure out first how to get people to read what is in your article, and then make them click on your resource box. You can achieve this by producing better content.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from those same articles? Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which are also an effective method. But it is important to know that many of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits of article marketing.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine. Guess what? When you submit to article directories, not all of them are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time creating quality content before you submit to article directories. It will be your choice.

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