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Top Ten Reasons to Market Your Business OnlineAuthor: Judy Cullins
Copyright 2004. All Rights Reserved.
If you are like me, and love your business, you certainly want to grow it to be as successful as possible. Whatever product or service you offer, wouldn't you be willing to nurture it through the number one way to market—the Internet? Especially if you realized all the benefits?
You want to market Online because…
1. It's highly profitable.
You can quadruple your profits in just four months using e-commerce. Your Internet marketing coach, brand new to the net three years ago, built her sales from $75 to $3000 plus in eight months.
2. It's a guarantee that you will be well known as the expert in your field.
Getting targeted traffic to your site through submitting articles to top Web sites can connect your name and URL with over 900 Web sites in less than a year. And it's all free publicity for you and your business.
3. It's less trouble.
You don't have to be a polished presenter to market your product effectively online. While speaking to groups in person does give you instant credibility, it takes a great deal of preparation time for your talk, your materials, and your wardrobe.
At your computer nobody cares if you're in your jeans and tee shirt. You don't have to run to the copy shop or printers. Your talk translates easily into a short article. It's far easier to write a how-to article that you can edit several times at your leisure, and send it immediately to over 400,000 opt-in ezines in many categories on the Web by just clicking a button.
4. It's non-threatening to the less brazen promoter.
You don't have to "sell" your product. Over the Internet, you won't meet sales resistance or rejection face-to-face. Even if you are good in public situations and can present yourself clearly and confidently, it's far easier to pitch yourself through the printed word.
People Online are ready customers when they find you. As your target market, they want useful information, and appreciate the instant delivery of your product as well as the ease of ordering it Online.
5. It's so convenient.
You don't have to schlep your product around with you. You don't have to keep track of inventory. You don't have to travel or find convenient parking. When you sell eProducts such as eBooks or eSpecial reports you don't have to wrap, stamp, or mail them.
6. It's less time investment.
Online marketing saves you time because you can do it all from one location.
Attending meetings or giving presentations take prep, driving in traffic, and several hours out of your day. You may not make a sale for months. At your computer, your messages shoot out to thousands instantly, allowing you to make sales every day, and you haven't even had to put on panty hose!
7. It's much less money.
You can start your business with little capital. Most Online business locations are at home. Web sites have become our office. Compare the costs to maintaining an office to maintaining your site. Instead of thousands of dollars a month, it's only hundreds. Most e-commerce methods are free. You can hire a virtual computer assistant from a local tech or high school for a reasonable fee, that more than pays for your increased sales.
8. It's vast with endless possibilities.
While you may not be a millionaire right away, it's probable, that in time, you could be one. The World-Wide Web audience awaits your unique creation and creativity. You'll meet and network with other savvy entrepreneurs, learn from their ezines and free content-filled Web sites in your field. Your targeted Web visitor is ready to buy every day. Even with a modest time investment such as 3-6 hours a week, you'll reap vast rewards.
9. It's supportive of the entrepreneur.
You can exchange information, ideas and find mentors and other qualified professionals to assist you in your online adventure. People are so friendly online.
10. It's a grand adventure.
You meet wonderful people from all over the world, who want to know you, and even buy from you.
Just remember, like a garden, a new online business venture takes time to be planted, watered, and nourished, weeded and ultimately harvested. Don't give up too soon. Stay patient and enjoy the process and profits.