Article Marketing And Backlinks

Article marketing is probably the most effective link building
strategy on the World Wide Web. Yet, It is also one that is the
most under used. Most marketers just will not do it. Their
claims vary, saying I'm no writer, I can't think of anything to
say, I'm new and don't know anything!

Let's say the reasons above happen to be true.

They overlook the obvious alternatives.

With everybody and their brother hustling Private Label
Articles on the web for as little as $29.95 for a hundred or
more pre written articles there is no reason you can't pick up
some of these packages, rewrite them and claim them as your
own. You may even find packages for alot less. It's just a
matter of weeding out the junk from the better articles. Making
sure the article content is valid. The return on your initial
investment will be significant in terms of the backlinks you'll
recieve.

A couple of really good PLR article sites that come to mind and
have used myself are http://PushButtonHealth.com and
http://InfoGoRound.com. Once you've been a member and
developed some writing skills you can submit your own articles
to http://InfoGoRound.com which takes care of your monthly
membership fee.

Those backlinks are food for the search engine spyders. You'll
recieve those backlinks to your site by utilizing the main
resource of your article. That being your author bio or
resource box at the bottom of your article. This is what the
search engine spyders feed on. This is where your backlinks
originate.

There are alot of marketers that don't utilize this resource to
its full advantage, myself included. I'd previously been led to
believe that in order to make money writing articles all I
needed to do was write an article and put a link to whatever
affiliate program I was promoting in the resource box and watch
the sales pour in. It wasn't happening. And I wasn't getting any
traffic to my main website. Any and all traffic was going to the
generic affiliate page. Raising their ranking and leaving my
site as a virtual unknown.

The purpose of the article's resource box is to create
backlinks to my main site via the anchor text I use to point to
that site. It is what the search spyders use to categorize,
classify and identify your site. Let me clarify that.

Let's say you've got a Dog Grooming Site and you've written an
article on that Topic. Your resource box should contain anchor
text targeting the keywords you want to be categorized under.
Like so,

********************************************
Joe Schmo is a Professional a href="http://yoursite.com" Dog
Groomer /a You can get more a href="http://yoursite.com" Dog
Grooming /a Tips by visiting his site at a
href="http://yoursite.com" http://yoursite.com /a
********************************************

Your anchor text would be Dog Grooming and Dog Groomer. Of
course the example above is missing the symbols > <

If you add a resource box similar to the one above with every
article you write and submit to as many article directories as
you can, It will begin to bring traffic in droves, to your main
site.

The rule of thumb here is this: The more sites you have
pointing to your site, The more traffic your going to get from
the search engines. The site with the most backlinks wins.
Meaning the best placement in search results for your given
niche.

Pretty simple, wouldn't you say? More Articles = More Backlinks
= More Traffic!

You'll be able to build a list of targeted subscribers to your
newsletter, make affiliate sales, sign up people to your
membership site or MLM program. Your options will be only
limited by your imagination.

I cannot guarantee if you submit 5 articles to a hundred
directories, you’ll get 500 back links! I can guarantee that if
you do, you'll have more than if you did nothing.

Article Dashboard Directories
www.articlegarden.com/articledirectories.php

Here is a list of Websites where you can submit your articles:
www.seo2020.com/seo-articles/article-sites.html

Using articles as a method of Search Engine Optimazation is
certainly viable and like anything worthwhile isn't easy. It is
not a magic bullet. It takes constant persistent effort and if
you stick to it, no matter what, it will reward you beyond your
wildest imagination.

In addition to your articles another great source of backlinks
is by submitting your site to Link Directories such as:

Info Vilesilencer: The Original SEO Friendly Free Directory
List
info.vilesilencer.com/main.php?rock=seo-friendly.php

Search Engine Friendly List of Directories
www.seo2020.com/seo-tools/directories.html

I Wish You All The Best In Your Daily Efforts To Attain Those
Precious Backlinks. Your sites Success or Failure Depends On
Them. It's time to Get Busy. Roll Up Your Sleeves and Get To
It. For By Doing Nothing, Nothing Is What You Get.


About the Author: "BuildBlogsFast" Is A Powerful New System That Shows You How To Churn Out Money Making Blogs By The Dozens. Get It Here Free!: http://lightninghotprofits.com/Resellers/indexII.html



Source: www.isnare.com

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3 Simple Strategies To Build Your Home-Based Business Faster And Easier

By Laurie Hayes

One of the biggest mistakes new home-based business owners make is trying to do everything from square one.

You can rest assured that whatever you are attempting to do or build, it has already been done.

Sure, it probably won't be a mirror image of what you're doing, but it will have many of the same basic ingredients.

The fastest and easiest way to get your business going and growing is by finding others who have already done what you want to do and learning and benefiting from their efforts.

A local business person recently told me he was in the process of building an autoresponder. Of course, this wouldn't be a strange thing to be doing if it was a service he plans to sell, but it has nothing to do with his business!

Instead of investing a few hours to explore those autoresponders already in existence, he is investing well more than a hundred hours trying to build one on his own so he can communicate with his customers.

By conducting only a couple of hours research, he would have discovered a variety of outstanding, affordable autoresponder services that are highly sophisticated and subject to continual upgrading and improvement to keep up with ever-changing technology and consumer needs.

Imagine the kind of business he could have generated for himself if he focused those one hundred plus hours acquiring new customers for his business and expanding and improving on his products and services!

Unfortunately, like him, many new home business owners are still of the employee mindset -- that they have to work relentlessly and do everything alone.

They haven't yet developed the entrepreneurial mindset that understands you have to work smarter, not harder.

Another time-consuming task many new business owners take on is spending hours, even days, trying to design the perfect logo. I'm embarrassed to say I spent DAYS searching the Internet for sample logos, looking for ideas, then sitting and drawing possible logo after logo.

Most people have more creative flair in their big toe than I have in my entire body, yet I thought that if I put enough time into it, even though it meant not focusing on increasing business, the perfect logo would reveal itself.

I eventually abandoned the obsession and as soon as I handed the project over to my web designer, I had a new, effective and eye-catching logo within 24 hours.

It was a costly mistake. I had spent so many years working in a support capacity that I didn't know how to make the shift to a leader capacity and delegate the task.

(Even more important, I later realized, having a logo is waaaay down on the priority scale and doesn't even have to be considered during the start-up period.)

As you are starting your business, consider the following tasks and ask yourself if someone else could be doing them while you focus on building:

- designing brochures and marketing material

- creating your web site

- setting up your voice mail and e-mail

- purchasing supplies and equipment

- stuffing envelopes and taking them to the post office, or delivering flyers

- market research

- hooking up your new computer, modem, fax and installing software

- trouble shooting computer problems

- writing articles, reports or white papers

These are not revenue generating activities and if you find them challenging or time-consuming, delegate these tasks to someone else like a family member, co-op student or part-time assistant.

For the more specialized items, seek the input of a mastermind member or business colleague on how they handle those responsibilities. Also, hire or barter with experts in marketing, web design and technology.

Another wheel you don't need to re-invent is that of processes, particularly in the area of marketing.

Marketing may not be your forté, yet it is the most important element of your business, and this is where many new home business owners bury themselves.

The good news is you don't have to develop your marketing process by trial and error.

Commit several days to studying other businesses both in and outside of your industry.

How do they promote themselves? How do they collect leads? How do they convert leads?

In other words, how do they catch the attention of potential customers, get them to express an interest to learn more, and how do they get them to ultimately pull out their wallets and buy?

The quickest and easiest way to create winning processes is to study already successful businesses, then model what they do.

Sign up for their newsletters and request additional information. Let them begin a courtship with you and pay attention to what they're doing. Buy a product or two and see what tools they use to keep inviting you back for more.

This doesn't mean copy them word for word or action by action, but assimilate what works, mould it to your specific business and add the essential ingredient of uniqueness that allows you to stand out from the crowd.

These are just three simple strategies you can start with today to get on the fast-track to home business success.

Again, here they are in a nutshell:

1. Uncover what has already been created or invented, then implement or install. Don't reinvent the wheel.

2. Think like a business owner, not an employee. Delegate, hire or trade.

3. Model the processes of others who have already achieved the level of success you're seeking. They've already made the mistakes for you and know what works.

Incorporate these strategies and you will shave hours and dollars from your start-up curve and begin reaping the rewards faster than you ever thought possible.

2007 © Laurie Hayes - The HBB Source

Laurie Hayes, founder and director of The HBB Source, helps freedom seekers cross the bridge from employee to home-based entrepreneur. Subscribe to her FREE e-zine for valuable tips and resources designed to create business success, at http://www.thehbbsource.com

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