Making Your Site Search Engine Friendly

Copyright 2005 Glen Snethun

"Website analysis" - sounds complicated doesn't it? Even
though it is an on-going, and sometimes in-depth process,
you don't have to be an expert to make a BIG difference in
your site's search engine rankings. Here are some tips to
make your site search engine friendly.

The first thing to find out is if your site has been
indexed or not. Is it in a search engine or directory?

The most important place to check is Google. Simply go to
www.google.com and type your domain into the search box.
Google will return the home page for your site if they are
aware of it. Make sure all your pages are indexed and not
just the home page.

If nothing is returned for search results-don't panic!
Double check spelling and typing to make sure you've
entered your domain name properly. If there are still no
results, Goggle doesn't know about your website.

Repeat this process for any other search engine that you
want to make sure has your site indexed. The three other
key search systems important to check are: The Open
Directory Project, Yahoo and MSN.

Next, you have to decide if you want to pay for registering
your site in the Yahoo Directory or not. This is a personal
choice. Do your own research and make up your own mind.
The only way to get in the Yahoo Directory is to pay.

The Open Directory Project is free but usually takes some
perseverance and patience in order to get registered. Go
to www.dmoz.org and follow the directions. Wait six to
eight weeks and if your site doesn't appear, try again.

There are usually three reasons why your site is not being
indexed by a search engine. First, they simply may not
have found your site yet. Second, your site may be almost
invisible to the "bots" (a.k.a. search engine robots).
Third, they may be able to find your site, but when they
get there, they can't read it.

Questions to get answered if you think your site is
invisible are: 1) Are my keywords relevant? 2) Is the
site created "on the go" when a browser requests it? (Some
call this a dynamic site). 3) Am I using frames? This is a
no no! 4) Are my title and descriptions tags aligned with
the content? 5) Was my site created using Java Script?
(The search engines ignore Java Script) 6) Does my site
have really relevant content, especially on the first page?

Don't be overwhelmed if this sounds like a lot of work and
a little complicated, it really isn't. But it is a good
place to start. In future articles I will detail each of
these areas more specifically. For now you have enough
homework to get started. Go find out if your site is
indexed and if it isn't start with registering in the Open
Directory Project and the Yahoo Directory (if you want to
pay).

Other major ones engines like Google may not be so easy.
Asking the search engines to come to your site probably
won't work and the problem with paying is that you are
paying. I will also address these issues in the future.

Remember, Organic Marketing takes more time and a little
more effort but your site earns its relevancy naturally and
your wallet stays in your pocket.


About the Author:

Glen Snethun is a full-time Internet businessman: stock
trader, author and coach. Glen dedicates his time to
showing others how to create multiple streams of income
using the Internet. Get ideas from Glen at
http://www.glensnethun.org

Catapult Your Marketing Success With Joint Ventures

Copyright 2005 Mike Law

There are many ways to make money on the internet. All
methods however, come with a price-tag. For starters, you
will probably need to purchase basic business software and
relevant learning materials. Planning and developing your
ideas will definitely require dedication and perseverance
all along the way.

One of the best methods for getting started is to partner
with other marketers so that you can reach larger target
audiences.

These joint ventures or "JV's" can take-on many different
forms. Some are as simple as promoting each other's
newsletters, while others may be more complex partnerships
with cross-promoting of complimentary products. Some JV's
even involve starting entirely new projects from scratch.

Joint Ventures are a powerful tool for expanding business
in many areas. So, what is stopping 'you' from using this
technique to expand your business?

For many new marketers, starting a JV can be a frightening
task, especially when it comes to contacting other
marketers. Too often, many marketers appear to be
"spamming," when they are really just seeking other JV
partners. Here are some tips that may help you along the
way:

1. Get to know your potential JV partners.

If you start emailing everyone on your list of potential
partners, chances are you will be considered a common
spammer. You won't get the partners you want, or even
worse, may destroy your reputation in the process.

Instead, subscribe to your potential partner's newsletter
and check out their websites and blog. Get to know them a
little bit before approaching them with a proposal.

2. Go slowly when approaching potential partners.

Let's face it, everyone likes a little flattery. When
contacting your potential JV partner, treat them like your
"first date." Be courteous and complimentary. Tell them the
things you like about their business. Join their newsletter
and tell them you think it is awesome, and why. You will be
surprised at how much attention you receive by using a
little well placed flattery as you proceed to develop your
relationships with potential JV partners.

3. Your financial estimates should always be realistic.

Don't promise what you can't deliver. Be honest with your
potential partners. Explain your proposal and benefits in
realistic terms, but don't hype. Be honest, open and
sincere.

Getting a Joint Venture off the ground doesn't have to be
scary if you start by following the three simple steps
given above.

Get going and get growing today!


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